Critics Tear Down ‘The Heartbreak Kid’
Ben Stiller and the Farrelly Brothers were reunited, much to the delight of audiences, for the new comedy “The Heartbreak Kid”. It made $14 million at box offices putting itself in the second place stop right before “The Game Plan”, which seems to be the top choice for its second week in a row.
Paramount and DreamWorks had expected more from “The Heartbreak Kid,” which reteamed Stiller with Peter and Bobby Farrelly. The trio collaborated on 1998’s smash “There’s Something About Mary.” The studios had gotten positive reaction from audiences at advance screenings, but reviews for “The Heartbreak Kid” came in much harsher than expected, said DreamWorks spokesman Chip Sullivan.
“We were surprised,” Sullivan said. “The reviews hurt us. We love the movie. We’ve seen it play great. But I think reviews do matter on an R-rated movie.” An update of the 1972 comedy written by Neil Simon and directed by Elaine May, “The Heartbreak Kid” stars Stiller as a man who marries an incompatible bride, then meets the perfect woman on his honeymoon.
“The Heartbreak Kid” did manage to come in slightly ahead of the $13.7 million first weekend of “There’s Something About Mary,” which lingered in theaters for months and became one of 1998’s top hits at $176.5 million. Movies hung around longer then, but today’s films tend to live or die based on their opening weekends, analysts said. That bodes ill for “The Heartbreak Kid,” which would need to hold strongly in coming weeks to make good on its $60-million-plus production budget.
“The shelf life of films is so much shorter today than it was 10 years ago,” said Paul Dergarabedian, president of box-office tracker Media By Numbers. “You have to make your mark early to sustain yourself in today’s marketplace.” “The Heartbreak Kid” also played much wider 3,229 theaters, about 1,000 more than “There’s Something About Mary,” which still managed to pack in far more viewers. Based on today’s higher ticket prices, “There’s Something About Mary” pulled in nearly 3 million people over opening weekend, compared to just over 2 million for “The Heartbreak Kid.”